In 2005, Greenbriar Mall, a nearly 40-year-old shopping center catering primarily to a mostly African-American customer base in South Fulton County, was placed back on the market by its Toronto-based owner. The property, spanning 796,000 square feet, boasted a prime location in one of Atlanta’s fastest-growing areas and was managed by a new team committed to revitalizing its appeal.
Dundee Realty Management had previously attempted to purchase the mall but faced financing obstacles. In 2005, NewBridge Retail Advisors took on the role of broker, actively seeking potential buyers and new tenants for the mall, which maintained a 93 percent occupancy rate.
With Greenbriar’s new zoning designation allowing for the development of a pedestrian-oriented, high-intensity retail and mixed-use town center, the mall aimed to attract significant investment. Dan O’Leary of O’Leary Partners expressed optimism about the property’s future, highlighting interest from major retailers such as Macy’s, Burlington Coat Factory, Circuit City, and various smaller businesses.
Greenbriar Mall was poised for a transformation, with O’Leary describing it as “a diamond in the rough,” ready to shine with new opportunities for growth and revitalization.